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The Digital Excellence Academy (DEA) is an online learning platform that offers courses designed to help women entrepreneurs and professionals build, grow, and scale their businesses. With a focus on digital marketing, business automation, personal branding, and leadership development, DEA provides actionable strategies combined with wellness tools to create sustainable success.

The Academy’s philosophy is built on three pillars:

  1. Business Strategy

  2. Digital Marketing Mastery

  3. Wellness & Balance

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Courses and Programs Breakdown

1. Foundations Track: Digital Business Launch (Beginner Level)

Designed for new entrepreneurs or business owners looking to start their business online and build a solid foundation.

Program Length: 6 weeks

Delivery: Pre-recorded modules + live Q&A sessions

Pricing: $297

Course Topics:

  • Module 1: Finding Your Niche and Ideal Audience

Learn how to identify your ideal customer and align your business offerings with your passion.

  • Module 2: Building Your Personal Brand from Scratch

Master the art of personal branding and how to stand out in your industry.

  • Module 3: Creating a Simple Website That Converts

Learn how to build a landing page or website that attracts and retains customers.

  • Module 4: Intro to Social Media Marketing

A beginner's guide to Instagram, Facebook, and TikTok for business.

  • Module 5: Email Marketing 101

Set up your first email list and create automated campaigns that nurture leads.

  • Module 6: Time Management & Business Wellness

Practical tools for staying productive without burning out.

2. Accelerator Program: Scale with Systems (Intermediate Level)

This program is geared toward entrepreneurs who have started their businesses but need systems, automation, and advanced marketing strategies to grow.

Program Length: 8 weeks

Delivery: Combination of video modules + group coaching

Pricing: $597

Course Topics:

  • Module 1: Business Automation Tools

How to automate repetitive tasks (emails, client onboarding, social media scheduling).

  • Module 2: Sales Funnels That Convert

Build simple funnels to move customers from interested to paying clients.

  • Module 3: Paid Ads on Facebook and Instagram

A step-by-step guide to creating effective ad campaigns on social media.

  • Module 4: Analytics & Tracking for Business Growth

Learn how to use Google Analytics, social media insights, and email data to optimize your business.

  • Module 5: Product Creation & Multiple Income Streams

Develop and launch digital products (e.g., eBooks, courses) for passive income.

  • Module 6: Wellness in Leadership

How to integrate mindfulness, self-care, and mental health practices as part of your business strategy.

3. Mastery Program: CEO Leadership & Business Growth (Advanced Level)

Designed for experienced entrepreneurs and business owners ready to scale to six or seven figures, hire a team, and lead with confidence.

Program Length: 12 weeks

Delivery: Live group coaching, masterclasses with guest experts, and 1:1 strategy sessions.

Pricing: $997

Course Topics:

  • Module 1: Building a Scalable Business Model

Learn how to create a sustainable business that scales with your goals

  • Module 2: Advanced Personal Branding & PR

Discover how to position yourself as a thought leader and secure media coverage.

  • Module 3: Team Building & Leadership Development

How to hire, lead, and manage a team while maintaining a positive company culture.

  • Module 4: High-Ticket Sales & Client Management

Master the art of closing high-ticket clients and creating long-term partnerships.

  • Module 5: Business Wellness Strategies for CEOs

Develop wellness rituals to stay balanced and focused as you grow your business.

  • Module 6: Building Legacy & Social Impact

Learn how to create a business with purpose and lasting impact beyond profit.

Specialized Workshops & Short Courses (Add-Ons)

For students looking to focus on a specific skill or area, the DEA offers mini-courses and workshops. These can be purchased individually or as part of a package.

Workshop Examples:

Content Creation Bootcamp

How to create content that drives engagement and conversions.

2-day workshop, $97

Email Marketing Deep Dive

Advanced email strategies for nurturing leads and increasing sales

3-day workshop, $147

Instagram Growth Hack

How to grow your Instagram presence organically.

One-day session, $49

VIP Coaching Package: The Executive Pathway

For those looking for personalized 1:1 coaching, the Executive Pathway offers tailored business support with private sessions with Lyneese Mitchell and access to all Academy courses.

What’s Included:

  • 12 Weeks of 1:1 Coaching (Weekly Strategy Sessions)

  • Access to All Programs and Workshops

  • Exclusive Leadership Retreat Invite

  • Private Voxer Support (Direct messaging access to Lyneese for real-time feedback)

Pricing: $5,000

Program Delivery & Learning Format

Online Platform

All courses will be hosted on Systeme.io (your existing platform), making it easy for students to access their courses and assignments.

Live Q&A Sessions

Each course will include live Q&A sessions to address questions and offer personalized advice.

Workbooks & Templates

Downloadable resources, including workbooks, templates, and cheat sheets, will accompany each module.

Community Access

Students will have access to a private community group where they can network, collaborate, and receive feedback.

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